Privacy Policy

This Privacy Notice for Bradford Armature Winding Co Ltd (‘we’, ‘us’, or ‘our’), describes how and why we might access, collect, store, use, and/or share (‘process’) your personal information when you use our services (‘Services’), including when you:

• Visit our website at www.bawco.com, or any website of ours that links to this Privacy Notice
• Use BAWCo. An armature electric motor winding company that also provides high-quality motor solutions, based in Bradford
• Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at sales@bawco.com.

SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice, but you can find more details about any of these topics by using the links following each key point or by using our table of contents below.

What personal information do we process?
When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Learn more about the personal information you disclose to us.

Do we process any sensitive personal information?
Some information may be considered “special” or “sensitive” in certain jurisdictions, for example, your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.

Do we collect any information from third parties?
We do not collect any information from third parties.

How do we process your information?
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law. We may also process your information for other purposes with your consent. We only process your information when we have a valid legal reason to do so.
Learn more about how we process your information.

In what situations and with which types of parties do we share personal information?
We may share information in specific situations and with specific categories of third parties.
Learn more about when and with whom we share your personal information.

How do we keep your information safe?
We have appropriate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
Learn more about how we keep your information safe.

What are your rights?
Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
Learn more about your privacy rights.

How do you exercise your rights?
The easiest way to exercise your rights is by submitting a data subject access request or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect?
Review the Privacy Notice in full.

1. WHAT INFORMATION DO WE COLLECT?
Personal Information You Disclose to Us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• names
• phone numbers
• email addresses
• job titles
• contact preferences

Sensitive Information. We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information Automatically Collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

• Log and Usage Data: Service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services, which we record in log files. This may include your IP address, device information, browser type and settings, and information about your activity in the Services (such as date/time stamps, pages viewed, searches, and features used), device event information (system activity, error reports, and hardware settings).
• Device Data: Information about the device you use to access the Services, such as your IP address, device and application identifiers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration.
• Location Data: Information about your device’s location, which may be precise or imprecise. For example, GPS and other technologies may provide geolocation data. You can opt out of allowing us to collect this information by refusing permission or disabling Location settings on your device.

Google API
Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with the law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To deliver and facilitate the delivery of Services to the user.
• To respond to user inquiries and offer support.
• To fulfil and manage your orders, payments, returns, and exchanges.
• To request feedback and contact you about your use of our Services.
• To send marketing and promotional communications (in accordance with your preferences).
• To deliver targeted advertising tailored to your interests and location.
• To identify usage trends and improve our Services.
• To determine the effectiveness of marketing and promotional campaigns.
• To protect an individual’s vital interests, such as preventing harm.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on. We may rely on the following legal bases:

• Consent: When you give us permission for a specific purpose. You can withdraw consent at any time.
• Performance of a Contract: When necessary to fulfil contractual obligations or provide Services.
• Legitimate Interests: When reasonably necessary to achieve our business interests without overriding your rights and freedoms (e.g. marketing, analytics, improving Services).
• Legal Obligations: When required to comply with laws, regulations, or legal processes.
• Vital Interests: When necessary to protect your vital interests or those of a third party.

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In Short: We may share information in specific situations and with the following categories of third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third parties who perform services for us or on our behalf, such as:

• Sales & Marketing Tools
• AI Platforms
• Data Analytics Services
• Ad Networks
• Communication & Collaboration Tools
• Payment Processors
• Performance Monitoring Tools
• Social Networks

Other Situations:
• Business Transfers: In connection with mergers, acquisitions, or sales.
• Google Maps Platform APIs: For services like Maps and Places APIs. Location data may be cached on your device.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
In Short: We may use cookies and other tracking technologies to collect and store your information.

These technologies help us maintain Services, save preferences, prevent crashes, fix bugs, and assist with analytics and advertising. Third parties may also use them for tailored ads.

You can opt out of targeted advertising under applicable laws. See our Cookie Notice for details.

Google Analytics: We may share information with Google Analytics. You can opt out via:
Google Opt-out Tool
Network Advertising Opt-out

6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary to fulfil the purposes outlined, unless required otherwise by law.

When no longer needed, we will delete or anonymise your information. If deletion is not possible (e.g. backups), we will securely store and isolate it until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through organisational and technical security measures.

Although we take steps to secure your data, no system is 100% secure. Transmission of personal information to and from our Services is at your own risk. Access our Services within a secure environment only.

8. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market to children under 18 years of age.

If we learn that personal data has been collected from a minor under 18, we will deactivate the account and delete the data. If you become aware of such a collection, contact us at sales@bawco.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?
In Short: Depending on your region (e.g. EEA, UK, Switzerland, or certain U.S. states), you may have rights that allow greater control over your personal information.

These may include:
• The right to access and obtain a copy of your personal information.
• The right to request rectification or erasure.
• The right to restrict processing.
• The right to data portability.
• The right to object to processing.
• You can also withdraw consent at any time by contacting us. This will not affect lawful processing already conducted.

Marketing Communications: You can unsubscribe at any time via the “unsubscribe” link in our emails or by contacting us.
Cookies: You may adjust your browser settings to reject or remove cookies, but this may affect functionality.
If you believe we are unlawfully processing your personal data, you may contact your local data protection authority.

10. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile apps include a Do-Not-Track (DNT) feature. Currently, no standard exists for recognising these signals, so we do not respond to them.

If such a standard emerges, we will update this Privacy Notice accordingly.

11. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

Updates will be indicated by a “Revised” date at the top of this page. For material changes, we may notify you directly.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may contact us by:

Email: sales@bawco.com
Post: Bradford Armature Winding Co Ltd,
429 Bowling Old Lane,
Bradford, BD5 8HN,
United Kingdom

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
You may have the right (depending on your jurisdiction) to:

• Request access to the personal information we collect.
• Correct inaccuracies.
• Request deletion.
• Withdraw consent to processing.

To make such a request, please submit a Data Subject Access Request or contact us directly at sales@bawco.com