What’s the Difference Between Premium Motors and Low-Cost?

Let’s explore the reasons why long-term customers and experienced businesses choose Brook Crompton and ABB, with motor ranges such as the World Series.

Here’s a list of the top 6 reasons to choose premium over low-cost options.

1. Reliability

► Premium motors are built to a higher quality standard with better materials, higher quality bearings, and rigorous testing, all of which are all factors that lead to a longer life and fewer unexpected failures.

This is an industrial setting, which means fewer downtimes, reducing costs over the motor’s lifetime.

2. Performance and Efficiency

► Premium motors often deliver better efficiencies, with some ranges offering IE4 and IE5 options.
► Lower heat generation— this means that bearing failure, the leading cause of motor failure, will be less common.

With improved efficiencies, the energy costs over a motor’s lifespan will be significantly reduced, with continuous-use applications benefiting the most.

3. Brand Trust

► When you buy a car, you feel much safer with a dealership than with a private seller. The same applies here, with reputable brands, you know your motor is safe with proven performance and durability across all industries.

4. Warranty, Replacement, and Support

► Premium motor ranges will offer longer warranties on these motors and have faster access to spares if needed.
► For support, a larger manufacturer such as Brook Crompton will be able to offer global service networks.
► Standardised models make finding direct replacements sourceable and simple.

5. Hazardous Area

► Hazardous area motors need to remain reliable, as these are often harder to source and service. Premium brands will be able to offer reliable specialist ATEX/ hazardous motor area options with full certifications, rigorous tests and documentation.

6. Customisation

► Tailored solutions for high-end applications often come hand in hand, with premium motors offering more customisation on a shorter lead time than lower cost. An example of this is the World Series motor, which offers multiple mounting options and removable/ changeable feet that can be used to change the terminal box position from the stock motor on a same-day/ next-day lead time.
► These motors will often come inverter-duty-ready for constant and variable load applications.

But…
Let’s not paint low-cost motors always in a bad light.

These are the smart choices for when:
• The application is non-critical
• Downtime has minimal impact
• The motor’s usage is infrequent
• The budget is tighter

And it’s why we also provide fast delivery on Brook Crompton’s low-cost WE Range.
 
In summary, businesses buy premium motors because they reduce risk and long-term cost. They offer better efficiency, durability, and overall performance, which frequently outweigh the higher upfront cost.